Matt Handal

Handal has more than 15 years' experience in product enhancement, affiliate marketing, conversion improvement, sales management and lead generation. Before joining Zag, he was vice president of product optimization for Reunion.com, where he was responsible for promoting and enhancing new and existing products and services to Reunion members. He restructured the web analytics reporting model, redefined metrics for media campaigns, and designed and implemented a price point testing system. 

"Matt is an excellent addition to our team," said Scott Painter, CEO, Zag. "He's a skilled manager and he 's successfully helped build some major online and offline brands. He will provide valuable leadership and insight as we continue to expand the capabilities of our car-buying and selling platform. "

Handal also has held senior positions and been directly involved in the scaling of LowerMyBills.com (purchased by Experian) and Intermix Media (purchased by Fox News Corp.). He was the leading force behind building and managing A/B testing platforms for these companies.
Handal earned a bachelor's degree in marketing from Loyola University, New Orleans.  He has 3 amazing kids and a great wife of 11 years.